How Do You Get On A Makeup Pr List

As a blogger over 4 years I oftentimes receive the question from fellow bloggers or instagrammers how to get PR and the attending of brands. It took me a long time to become a successful influencer. This is a sensitive subject because no one wants to tell their secrets or contact person of a brand, unless y'all have a great relationship with this person. Abreast being a blogger I'm also the PR and Content Director of various brands in kingdom of the netherlands like Olaplex, Tangle Teezer, Color Wow, invisibobble and Florence by Mills. So I know what brands are usually looking for when y'all approach them. In this blogpost I will share my secrets every bit a blogger and how to approach brands to build a great relationship with them. Please keep in heed that this is how I think you should approach brands.

What is PR?

PR ways Public Relations and is often the department who works close with content creators, famous people and magazines to expose the brand on various platforms and different ways. Just a small part of the PR be out of working with influencers: y'all want to notice the perfect influencers who fits well with the brand.

When do I approach a make?

I started to approach brands and PR agencies when I was blogging and doing Instagram for over a year. First I wanted to create a solide platform with great content before someone takes a look at information technology. During that time I had over 7.000 Instagram followers and 5.000 unique visitors each calendar month on my web log. I thought that was a great number to get-go mailing brands and agencies. Y'all desire to make a great kickoff impression, but approach them when you think they can't say no to you. It would exist a pity and waste material of time if yous are non happy with your content but you lot await the brand will see it differently.

Practice: Create a platform that is unique, that makes you happy. Starting a web log or an Instagram account shouldn't exist the reason to get free stuff. No, you want to practise this because it is your hobby or you have to much on your mind and desire to find a fashion to express this. Evidence your niche, beauty, way or nutrient and make it your ain. If you think you can't to better than this, you are set up to ready some great emails to your favorite brands!

DON'T: Please don't arroyo a brand or agency when you just have 500 followers or an Instagram account that looks like a personal account with your cats or friends while you are a 'beauty blogger'. Your account should prove in a glimpse what your niche is and the amount of followers has to exist above the 1.000 before I tin can even put you on a PR list for updates (non even talking about receiving PR). If you only started your account a calendar month agone it is amend to look. I want to encounter that you created a platform that shows what your passion is and that you lot have a decent amount of followers that as well interacts with you.

How exercise I reach a make or PR agencies?

I often receive the question from people on Instagram: "Hey, I saw you received a PR package from that make, do yous accept contacts for me?". First of all, I usually ignore these questions because they oftentimes come from people who never like or comment on my Instagram posts or they don't even follow me! When people ask you these questions, all they want is free stuff. No, not letting you get it. So here is what y'all have to do.

Practise: if yous post regular, create unique content, tagging brands and using the right hashtags your favorite brands will find you! Almost every brand or agency has an Instagram and if they meet your mail service where y'all tagged them, they might will contact you for the astonishing content you created. Or interact on their Instagram, like their posts and ask 18-carat questions to them in the comments. They will observe y'all. If yous can't expect you can approach them by mailing them. Most of the brands don't take a direct PR mail on their website, but they always have an info or hello post. You can use this e-mail and ask if they tin redirect your to the right section inside the visitor. That is how piece of cake it is!

DON'T: sometimes an influencers is unboxing a PR package on their Instastory and they tag the brand and PR director and so they can rail it. Please don't arroyo the PR manager on their Instagram account! They commonly share their Instagram then they can stay in touch with their content creators and track all the content that is posted. Back in the days I worked for brand X and someone knew I was doing their Social Media. She approached me on my beauty account and asked how she could get on the PR list considering her emails were ignored. I thought it was kinda rude because I was not responsible for the PR and if they ignore your (it was a huge brand) you lot are probably not skillful enough or match. But approach the brand in a proper way by emailing them or sending them a DM on Instagram simply never bother the PR manager directly on their personal Instagram business relationship. The merely thing you could do is follow their personal Instagram account and hoping you will catch their attention!

How to make a great start impression

Y'all emailed them through their info mail, ended up at the correct PR person inside the make or received a straight post address from another sweet blogger who was and then kind to share it with y'all: what now? Keep in mind that this is like an interview and yous want to show why they accept to put you on their PR list. Some brands actually track your email address, so if you received a decline for their PR and arroyo them six months subsequently they can see that they said no to y'all. That'due south why it is very important how to approach them and what to say in your email that convinces them to put you on their PR list:

Practice:

            Hello,  Thank you for your time! Let me introduce myself: my name is An and I'm a beauty blogger for over 4 years at present (tell why you started this platform and why beauty or fashion). I'm mailing you considering I believe I'm a dandy fit for the make and I want to keep up to date with all the news and launches. (why are you approaching them? Practise y'all already dearest their make or practise you come across lots of positive reviews about them?)  Tell them what you can do for them in substitution for being on their PR list! Peradventure prove them your work you lot fabricated of their products. Brands love to hear that you already tried their products and created content with it (prove your numbers or your unique work)  Information technology would be great if I can be put on your PR list considering as you can see I'm a huge fan of the brand.

DON'T:

"Let'S COLLAB!" I seriously received some emails and DM'southward from influencers who approached me like this. I can't even take yous serious anymore. They never go a reply from me. In my previous part I said it was okay to approach a brand through the DM, but never outset talking most PR or collaborations in the DM. Commonly the person behind the account doesn't do PR and they can direct you immediately to the right person. Merely ask for information like: how practice I go in bear upon with the PR manager of your make? What is the electronic mail accost of the make? Never ship a brand a direct DM on Instagram with: He, I love your products! Desire to collaborate? I still recall this is not the correct mode to approach a brand because

I don't know who you are
you ask for a collab without telling me what yous exercise

NEVER ASK FOR FREE PRODUCTS. If you are non on the PR list yet and you arroyo a brand or agency with the question if you can become some products, you are doomed. Y'all first have to take all the steps higher up before you even cartel to start request this question. Luckily I usually receive this question from girls who just turned 15 and recall they are an influencer because they accept 400 high school friends following her account, I tin't blame her. These days everyone call up they can go an influencer en receive gratis products.

How to receive PR

Okay, the fun office is starting now! When you lot are on the PR list information technology ways that with novelties you lot will exist the outset ane to receive a press release nearly this new launch. That still doesn't mean that you will instantly receive products as before long every bit you are on the list.

Receiving PR can exist done in many ways. Brands can approach you because they call up you lot fit with the specific launch or brand, yous can apply yourself for influencer marketing platforms like Octoly to receive products in substitution for content or y'all can ask the brand or agencies.

DO: When y'all ask for samples or PR packages, always tell them what you can exercise in exchange for receiving the samples. Be clear and on how many and where you will post the content for them and what kind of concept yous take to create information technology. When a new production launches or when you ask for a sample, we want to hear from you how yous will highlight this product. Come up with a program and never ask for simple merely receiving the production. The best timing to ask for samples is when a press release has been sent to you: in the printing release they always state if there are samples bachelor for the press to exam out. Reply on the mail and tell them what yous can do for them!

DON'T: A lot of brands don't always have samples because the products are simply likewise expensive to gift them to everyone or they only send them to the magazines and celebs. Even when you are on the PR list doesn't hateful you will always receive products . There are no unlimited amount of samples available then commonly brands only pick x amount of influencers. And when you see your friend receiving PR and you non, don't set on the PR manager. There is e'er a reason why you lot didn't make it on the list this time considering yous never post something about the brand or you don't fit with the production. So stop asking why you lot don't receive anything from them and start asking yourself what would be the reason: are y'all non active anymore, practise you even so post relatable content and are yous a great representative for this brand?

Edifice a relationship with the brand

For brands it is always peachy to see the reach nosotros have on diverse platforms. We are genuine happy when we see you posting most our products. Information technology is always a two style street when brands and influencers work together. But if you just started doing this yous have to perform outstanding to be always on the listing.

Continue tagging the brands in your post. When you completed the "can I receive the product in exchange for ten content?" we are e'er happy to see that you keep showing the products on your feed. It doesn't need to be a dedicated post but just a glimpse is plenty. That is how you lot build upwards the goodwill.

When you lot are on the PR listing and yous receive a package from them, it is ever bang-up to post something nearly the product you received. Some brands keep a listing of the influencers they have send PR packages, and if you don't mail anything of the product you lot might don't receive anything the side by side time. They will probably requite someone else the chance to endeavour something.

Be patience, build your platform and create content

They cardinal is to keep creating content, stay active. If you haven't been active for a calendar month the brand might will might ignore you. When your account hasn't been active for a while, your Instagram and blog will loose unique visitors. This has an impact on your achieve. Try to mail service at least two/three times a week and on the days you don't mail service go along interacting with your followers.

Building your platform ways creating unique content only too stay in affect with your follower and the people you follow. You tin can but grow with the help of others. Back in the twenty-four hours (3 years ago) I posted 3 pictures a day on my Instagram to continue my account active and to build a community. If you practice this, your account will go noticed.

Becoming a blogger or starting a dazzler Instagram account has to be something you are passionate well-nigh. Not because you lot desire to receive gratuitous products some 24-hour interval. Information technology is all about existence function of a community where yous can share your thoughts and experience with each other and larn from other. When your account starts to grow and your followers amount stick with you, your business relationship volition become big. Stay true to yourself and create content that makes you happy.

I promise these tips helped you to approach brands and receive PR one day. Exist patience and yous will become noticed by your favorite brand. It always helps to get-go buy their products and review them and then they see yous are familiar with their products. Like I said, it is all well-nigh goodwill! If you did something for them without fifty-fifty asking, they will always be pleased to meet your beautiful content!

Why did you lot started blogging or create an Instagram account?