Information technology's no underground that we were an early player in the make clean beauty move. With the 1995 launch of our now cult-favorite loose foundation, bareMinerals became a beauty bag staple for millions of women beyond the state. At the time, information technology was a revolutionary concept: makeup fabricated from just 5 minerals that actually improved your peel over time. Every bit the has brand evolved, our range of offerings of class increased, but our core tenants have never wavered: practiced-for-peel formulas and incredible payoff.

Over the past few months, we took a expect at the news wires to see what beauty editors and influencers have been proverb about the ability of clean beauty. Beneath, some of our favorite sound bites.

"In the past few years, it's get increasingly clear that certain ingredients in your makeup, skincare, and haircare products may come with concerning side effects. And while transitioning your entire beauty routine to clean, effective formulas tin seem overwhelming, information technology doesn't have to be hard. (Seriously!) With an OG clean dazzler make like bareMinerals, information technology's easier than yous retrieve."

-Glamour

Paradigm courtesy of Bustle

"As one of the nearly popular It girls on Instagram, [Hailey] Baldwin has pretty much every beauty brand at her beck and call—but in that location's one she holds virtually and dearest to her heart: bareMinerals, which she but joined as brand ambassador…. As I sit across from the model, I can't aid but notice Baldwin'due south sunkissed, luminous natural glow (courtesy of celebrity makeup artist Nikki DeRoest). Is it the lord's day peeking through the luxury suite'due south window? Or does she actually just naturally glow similar that? 'It's the BAREPRO Glow Liquid Highlighter—my accented favorite," [Baldwin] says. "When it comes to putting on makeup, the less steps I can take, the better for me. I love to use this production on my cheeks because information technology serves as a highlighter and blush at the aforementioned time—it's the best of both worlds.'"

-Nerisha Penrose, Elle.com

"On superlative of staying heavily moisturized, [Hailey] Baldwin likes to keep things simple when it comes to her makeup. She told the states that her everyday look consists of a chip of concealer, powder, and a solid mascara. Her favorite tube that stays smudge-gratuitous through the heat, humidity, and tears, natch comes from the brand which she at present fronts."

-Erin Lukas, InStyle

"Lately, I've been switching out a lot my skin care products with ones that are cleaner and more natural. I feel similar if there are options that are merely equally effective and gentle that don't contain certain red-flag ingredients, why not use them? It seems like a smart investment in my skin long-term."

-Lexi, Digital Content Managing director, as quoted in The Zoe Study

"After years of struggling with acne and hiding backside layers of thick foundation, I finally feel confident in my peel. These days, I prefer to follow a "less is more" approach, and gravitate toward products that let my skin exhale a bit, rather than embrace it up completely. In my quest to discover the best foundation culling, I've tried BB creams, CC creams, tinted moisturizers and more, but no product has risen to the occasion quite like bareMinerals Complexion Rescue Hydrating Gel Cream. The fan fave has lxxx,000 likes at Sephora and over ii,000 reviews — not to mention several beauty awards — so I'm not alone in my obsession."

-Chrissy Callahan, Today.com

"An easy manner to avoid reading the fine print of every label in your medicine cabinet is to but choose brands that are committed to quality ingredients. Take bareMinerals, for instance. Its hero product, the ORIGINAL Loose Pulverisation Foundation SPF 15, has only five clean mineral ingredients. And the entire line is besides non-toxic, cruelty-free, and totally clean without compromise."

-Lexi Novak, Bustle

"ORIGINAL Loose Pulverization Foundation is made with only v ingredients. Count 'em: titanium dioxide, zinc oxide, bismuth oxycloride, mica, and fe oxides. When was the final time you saw an ingredient listing that brusque?"

–Allure

"Blank products are also formulated specifically for all five skin types—normal, oily, dry, combo, and sensitive—which means that no matter what type y'all have, yous'll exist covered."

–Cocky

"Choosing a dazzler make that's transparent about their ingredients and that has a commitment to beingness total of what's beneficial and free of what'southward potentially harmful will set up you on your way to creating a safe space for your face."

-Erin Kelly, Bustle

Paradigm courtesy of The Zoe Study

"I genuinely feel more comfy in my skin," says [beauty influencer] Nubiana Liloutee, who also stays truthful to her ideals past supporting brands that offer a wide variety of shades for a various range of skin tones. And then she loves the bareMinerals cult-favorite ORIGINAL Loose Pulverisation Foundation, which offers 30 universally flattering shades (hers is Medium Dark 23) that are buildable and blendable to make anyone and everyone expect and experience amazing."

-Teen Vogue

"Hailey Bieber is a breath of fresh air….Information technology makes sense that Hailey Bieber is a face of bareMinerals because much similar the brand, she's just consistently her, and she's enlightened of her quality then she doesn't feel a pressing need to overcompensate for relevance. After our conversation it was clear why her celebrity sticks. Sure, her maiden and married last names come up with lofty privileges. But information technology's her candor that keeps the attention of her 16-plus million Instagram followers."

-Essence Gant, Buzzfeed

"Historically, mascaras were the toughest type of makeup to make clean upward, since they impact the eye expanse (aka leaner cardinal) and therefore require more preservatives. But this volumizing formula [bareMinerals LASHTOPIA Mascara] coats lashes with super dark mineral pigments that thicken and lengthen lashes sans flakes, smudges, or clumps."

-Deanna Pai, Aristocracy Daily

"I dearest bareMinerals BarePro Performance Wear Liquid Foundation with SPF 20," [Beauty Influencer,] Flor Pereira says. "It feels as if you lot have zero on, but at the same time gives you astonishing coverage. My peel feels better somehow."

-Teen Vogue

"Plump, juicy and fresh looking lips are just a swipe away thanks to bareMinerals' Gen Nude collection. With fifteen fleshy hues to choose from, every skin tone is catered for, and the formula [GEN NUDE Buttercream Lip Gloss] feels oh-and so-silky, non cloying or sticky."

– Elle UK

"Brands like bareMinerals… incorporate camellia extract (which supports skin collagen), mineral-rich salts (to purify and gently cleanse), papaya enzyme (a gentle exfoliator that helps brighten), and long-life herb (a leafy green that helps improve pare resilience to reduce visible signs of aging) into many of their products. And they have the power of good ingredients a step further by likewise committing to not-toxic and cruelty-free products, doubling downward on clean, natural beauty."

-Erin Kelly, Bustle

Paradigm courtesy of Bustle

"Non just are the [GEN NUDE Eyeshadow] shades highly pigmented and long-lasting, they're also packed with incredible ingredients like soothing cucumber extract and antioxidant-rich algae. So you lot can achieve whatever wait — subtle or dramatic — while also caring for the delicate skin around your eyes."

-Kate Marin, Elite Daily

"Past beingness total of what'south practiced and gratis of annihilation potentially harmful, these products are not simply safe, but they offering serious perks, too. Take bareMinerals Gen Nude Radiant Lipstick, for example. The creamy formula hydrates lips with a combination of mango, cocoa, and shea butters instead of the usual petrolatum, which comes from oil refining."

-Deanna Pai, The Zoe Study

"At that place used to be a pervasive myth that natural beauty products weren't as effective, but that'south certainly no longer the case. Not only are the formulas high-performance, pigmented, and long lasting (bareMinerals BAREPRO Glow Highlighter lasts upward to 16 hours), they also rely on powerful botanical ingredients whose benefits are backed by legitimate clinical testing. In fact, this is the very foundation of the bareMinerals clean without compromise hope."

-Michelle Guerrere, The Zoe Study